UTZ X Mike's Hot Honey Is Launching A New Swicy Line Of Pretzels

We're thrilled to partner with Utz to bring our signature sweet heat to the snack aisle with new Mike's Hot Honey Mixed Mini Pretzels. Available in three shapes – classic twists, rings, and waffles each pretzel is perfectly seasoned to deliver our distinctive flavor in every crunchy bite. This collaboration taps into the explosive 'swicy' snacking trend and introduces Mike's Hot Honey to new consumption occasions. It's exciting to see our flavor profile translate so perfectly to the snack category, giving fans a new way to enjoy the sweet heat they love.