How Mike's Hot Honey Sparked The Sweet-Heat Trend Starting With Paulie Gee's Brooklyn Pizzeria

FoodService Director takes readers back to where it all began – Paulie Gee's pizzeria in Brooklyn, where the first drizzle of Mike's Hot Honey on pizza sparked a nationwide menu trend. The article explores the organic growth from a single menu item to a movement that's transformed how restaurants think about flavor. It details how our founder Mike Kurtz and pizzeria owner Paul Giannone's collaboration created the Hellboy pizza, which remains a bestseller over a decade later. This feature captures the authentic, grassroots story of how Mike's Hot Honey went from a homemade experiment to an essential ingredient in professional kitchens across America. Read more here