How I Built Mike's Hot Honey Into A $40 Million-A-Year Business

In this CNBC feature, our founder Mike Kurtz shares the complete Mike's Hot Honey story, from experimenting with chili-infused honey in his college apartment to building a multimillion-dollar brand. Mike reveals his unique marketing approach, including his famous 'Pulp Fiction' briefcase filled with glowing bottles of hot honey that he shares with everyone from taxi drivers to airport staff. The segment dives deep into how a pizza apprenticeship at Paulie Gee's became the launchpad for our business, the challenges of scaling production, and the strategic decisions that transformed a hobby into a national brand with over 30,000 retail locations. Read more here