5 Things You Didn't Know About Mike's Hot Honey Customers

CivicScience's market research provides fascinating insights into our growing customer base, revealing that 17% of respondents have used Mike's Hot Honey while 11% intend to try it soon. The data shows strong appeal among younger demographics and highlights significant growth opportunities, with 56% of respondents yet to discover our brand. This research validates our expansion strategies and confirms that the hot honey category has room for substantial growth. The findings guide our marketing efforts as we work to introduce more consumers to the sweet heat that's transforming American kitchens. Read more here