Smithfield Bacon
Smithfield partnered with Mike's Hot Honey to bring a kick to the breakfast table with Smithfield Mike's Hot Honey Bacon. The hickory smoked bacon pairs Smithfield's signature smoky flavor with the sweet heat of Mike's Hot Honey, launching nationwide at Kroger, Publix, Meijer, and ShopRite and celebrated with an immersive Times Square takeover. A combination founder Mike Kurtz calls "simple, fun and really tasty."